Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World Author: Gary Vaynerchuk | Language: English | ISBN:
B00BATNNZY | Format: EPUB
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World Description
New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works.
When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t.
Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.
- File Size: 2905 KB
- Print Length: 229 pages
- Publisher: HarperBusiness (November 26, 2013)
- Sold by: HarperCollins Publishers
- Language: English
- ASIN: B00BATNNZY
- Text-to-Speech: Enabled
X-Ray:
- Lending: Not Enabled
- Amazon Best Sellers Rank: #4,462 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
- #1
in Kindle Store > Kindle eBooks > Business & Money > Entrepreneurship & Small Business > Marketing - #1
in Kindle Store > Kindle eBooks > Business & Money > Marketing & Sales > Marketing > Web Marketing - #3
in Kindle Store > Kindle eBooks > Business & Money > Industries > E-commerce
- #1
in Kindle Store > Kindle eBooks > Business & Money > Entrepreneurship & Small Business > Marketing - #1
in Kindle Store > Kindle eBooks > Business & Money > Marketing & Sales > Marketing > Web Marketing - #3
in Kindle Store > Kindle eBooks > Business & Money > Industries > E-commerce
I met Gary some years ago. We tweeted at each other for a while and then... lived our lives. I hadn't thought about Gary (or his work) in years (plural) until one day his team started tweeting at me, asking if I'd pre-ordered the book. I checked the book out but didn't desire it, and went on with my life til his team followed up again. Then guilt-trip Facebook ads by Gary popped up everywhere until I finally ordered it.
I've now read it, and while I rated his other books fairly well, I can't in good conscience do that again. If you just signed up for Facebook today -- you might find this book helpful, though, be VERY careful with some of the examples. A few of the examples for FB ads Gary gives are in violation of Facebook's terms and you can be deleted. Gary is only showing off what other pages did, but it irked me that he would show ads and praise them (knowing people will likely mimic them) without saying oh, BTW, doing this can get your page deleted forever.
You'll also find outdated or irrelevant information. For example, Gary spends a long time talking about EdgeRank on FB (which Facebook killed months ago, and this is old news). Gary himself then says this several pages later. THEN WHY DID YOU JUST SPEND 10 MINUTES TALKING ABOUT EDGERANK?
I admire what Gary does, and I don't discount he's a media maven and social star (and some of the points he makes are true) but unless you're truly a beginner, I can't see getting much use out of this book (and even then, please check the rules and terms of service for twitter, instagram, fb, etc before doing ANY of the examples).
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